THE SITUATION- dlbStrategies was hired to advise on the start-up strategy and execute all Digital Marking efforts for a previous client who had started 2 businesses in the import wholesale industry but decided he wanted to start selling direct to consumers in his next venture. This was going to be a “boot strap” effort without a lot of capital. The advice was to start initially with the largest online marketplace in the country, Amazon.com, and take advantage of all their marketing & fulfillment services, to keep fixed costs as low as possible, which would allow him to put his limited capital into inventory and marketing.
dlb PLAN- dlbStrategies created an “umbrella” brand for the collection of products, secured the url, developed a simple “brochure” style website which linked directly to Amazon detail product pages. All orders are placed on Amazon and fulfilled by Amazon. dlbStrategies collaborated with the owner to build out the individual product pages with pictures, titles, descriptions and keywords that would maximize organic search results on Amazon. Pay Per Click campaigns were set-up on Amazon with the same key words as on product pages. Additionally, we conducted a series of “off-Amazon” product launches (direct email, Google PPC , directory listings, Facebook and other social media) to drive qualified prospects directly to the detailed product pages on Amazon. A detailed customer service plan and set of procedures were devised to maximize customer satisfaction and positive ratings & feedback.
THE RESULTS- The results are impressive. We nearly doubled sales in each of the first 4 months and achieved a “steady state” sales average from that point forward which has created a profitable “cash flow” for the client from which to grow. The product line was awarded the #1 New Release in its category by Amazon and now has become a Top-Ten Seller in only ten months (out of over 130,000 total SKUs in the category). Additionally, we have many more positive reviews and feedback than all other competitors. This predictable base of orders and cash flow from Amazon has laid the foundation for adding more SKUs and expanding the brand beyond Amazon. By all measures, this strategy has been a huge win for the client and dlbStrategies. [May 2017 Update: the business is still growing and on pace to exceed 1 Million in Revenue in only the second full year]